vision craft

Walgreens

Objective

To design a loyalty program (BALANCE REWARDS^®). Helped develop and manage the launch of both website & mobile applications which successfully enrolled 100 million participants in the Balance Rewards Loyalty Program, with 80 million active members.

What we've done

1. Strategic Discovery

2. Web application redesign & optimization

3. Mobile application redesign & optimization

4. Landing page redesign & optimization

5. Component-based UI-kit

6. Product Design Sprints to explore new functionality